5 Ways To Use Sales Pages For Your Business
ATTN: You can use sales pages FOR ANYTHING YOU SELL..not just for courses and digital products!
If you sell a service or coaching program..sales pages are an amazing way to get more people to book.
In fact, we use a sales page for our branding & web design services. And let me tell you, it has been the best decision we've ever made! It makes the process of someone inquiring about your services so much easier because everything they need to know is all laid out for them to easily make a decision to work with you.
Learning to build and create sales pages not only helps you sharpen up your skills but is a crucial step to the selling process.
Most people are very visual, so having a sales page to communicate the value of your services can really boost your bottom line.
If you want to spend less time answering questions and more time actually booking new clients, a sales page will do ya good. That's why our course Sales Pages in Squarespace is not only just for online courses or digital products, it's a perfect way to learn how you can best SELL your services.
Sales pages aren’t just for course creators. You can use a sales page to sell your 1:1 services, digital & physical products, & grow your email list!
Last year, we implemented a sales page for our brand and web design experience. Instead of approaching our design studio website from a typical standpoint of listing out every service we offer .. we created one ideal solution for our clients and created a sales page around that!
While we do offer other services, our goal is to sell our main package to newer clients. The sales page for our services has exponentially grown our design studio, dramatically increased our inquiries, and helped screen potential clients to make sure they were the right fit for us before they inquired.
In our course, sales pages in Squarespace you’ll learn everything about our process of planning, creating, designing and launching our sales pages!
Selling your 1:1 services
Yep, you heard that right. Using a sales page for your 1:1 services is a great way to screen your clients upfront before they reach out to you. Just think, fewer questions, more people ready to say “f*ck yes” and book with you just because they were already sold by your website and more of your ideal clients reaching out!
We’ve used a sales page to sell our brand experience for the last year and our bookings and income have increased exponentially.
Selling an online course
This is the most common thing that people use sales pages for! Online courses. Sales pages are great for your courses because it can showcase everything that your students will learn, the outcome, and what they can expect from your course.
There are SO MANY online courses nowadays, so having a unique sales page and a clear offer is KEY to making sales.
Selling a group coaching program
Group coaching programs, masterminds or even live events & summits need sales pages! Why? Because you are selling an IDEA or OUTCOME rather than teaching something specific.
A sales page can create more clarity around what that person will experience during your program. Sure, many people can sell without a sales page..but it’s important to consider having one because you want to look professional, stand out, and be more accessible to people. Not everyone processes info in the same way!
Selling a digital product.
If you are selling anything online and the customer is not receiving anything tangible, creating a sales page helps the customer feel like they made the right purchase because you are creating a “tangible” experience.
Using product glam shots and showcasing what they get with your product can create more desire & enhance the product!
Growing your email list
In this day and age, what really matters is not your instagram follower count..but your EMAIL LIST. Creating a list of email followers is more important because these people are going to be the first to know anytime you have space opening up for bookings, new offers, new courses, and they are your TRUE fans because they took an extra step to be a part of your community.
You can use a sales page to showcase a freebie or offer they will receive in exchange for their email address!
Ready to start designing your own sales pages?
Download our free sales page design checklist!
