Should you offer VIP Days in your design business?
VIP Days or intensives have been hitting the design industry and have become more popular than ever among many creative service providers for good reason!
You may have landed here on this blog post because you are considering adding VIP days to your creative services and are not sure if they are right for your business model.
At Dynamo Ultma, we’ve been exclusively offering VIP Days since late 2020 - and have successfully completed 180+ VIP Days with clients. While they really work for our business model, I don’t believe that they can work for everyone.
Here are a few reasons listed below that may help you decide if they make sense for you right now:
Why You Should Consider Offering VIP Days
You could consider offering VIP days as a service in your business for several reasons.
Here are some signs that this could be a good move for you:
You want your projects to be focused and less scattered.
Your ideal clients are those who take action and make prompt decisions.
You prefer a condensed timeline and desire clearer boundaries.
You seek clients who require minimal hand-holding.
You have a solid client base, established business ownership, and a streamlined process with your current offerings.
Why You Should Not Consider Offering VIP Days
On the other hand, there are also some signs that offering VIP days might not be the right move for your business at this time:
Your work style leans towards taking time with projects rather than working swiftly.
You lack a structured process and have yet to secure many clients.
Your business is relatively new, having been operational for less than a year.
Your current services have not attracted a significant client base.
