Stanley PMI - SEA To SLC
Sea to Slc is a marketing campaign created by North Agency. This campaign was to promote the Stanley Master Series, thermoses that keep coffee piping hot for 40 hours. North Agency hired us to travel from Seattle, WA to the Outdoor Retailer Show in Salt Lake City, UT to deliver a set of custom made master series thermoses to PR companies at the event. During our trip to deliver these thermoses we recorded our adventure that people could follow on Instagram. Each thermos was delivered with a custom adventure journal which we created along the way. The journals had Polaroid's of our trip and images of the mug in different places along the way.