Name Development, Branding
The Picture & The Poet is a storytelling studio that creates beautiful visual narratives for couples. Evan and Tedi came to us looking for help with their business. They wanted to rename their studio and create a killer brand identity that attracted their target audience. After our brand strategy session, we felt that the brand needed to portray a fairy tale. What better way than a fairy tale to tell a romantic story? With our research on fairy tales, we came to the conclusion that most of the titles of the stories started with the word "The". Evan and Tedi worked together to tell stories through visuals like photography and video - Thus The Picture & The Poet was born.
Once we had a name down, we really wanted to create a brand identity that had a rustic but modern feel to it. We created a completely custom hand drawn logo, along with a custom icon set to accompany their brand. We also designed collateral for their brand which included a welcome kit to send to their new clients and business cards.